{"id":11999,"date":"2015-07-24T15:12:06","date_gmt":"2015-07-24T14:12:06","guid":{"rendered":"http:\/\/www.theultimatefinish.co.uk\/car-care-blog\/?p=11999"},"modified":"2024-04-04T07:14:14","modified_gmt":"2024-04-04T06:14:14","slug":"auto-finesse-arrives-at-uf-inspiring-a-chat-with-james-batty","status":"publish","type":"post","link":"https:\/\/www.theultimatefinish.co.uk\/car-care-blog\/accessories\/auto-finesse-arrives-at-uf-inspiring-a-chat-with-james-batty\/","title":{"rendered":"Auto Finesse Arrives At UF – Inspiring A Chat With James Batty"},"content":{"rendered":"

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Auto Finesse<\/a> has seen a steady rise in popularity since its inception\u00a0in 2010. With its eye-catching packaging and the tag line ‘the art of detailing’ it’s easy to see why the range has caught on with professionals and enthusiasts alike. UF<\/a>\u00a0recently caught up with Auto Finesse Managing Director, James Batty\u00a0as he was preparing for Waxstock.<\/p>\n

UF:<\/strong> Thanks for taking the time to talk to us today James when you must be busy preparing for Waxstock.<\/p>\n

JB:<\/strong> Not a problem at all. It’s a busy time of year for us that’s for sure, we’re doing a show every weekend at the moment so things are pretty hectic.<\/p>\n

UF:<\/strong> Shows are a big part of your schedule then James?<\/p>\n

JB:<\/strong> Particularly during the summer, yes. We’re lucky as a lot of the scene is centred around the Midlands and as we’re based in Hertfordshire they’re easy for us to get to, but we also attend shows all over Europe, including Belgium, Holland, Germany, France and Poland. And of course there’s SEMA in November which is pretty amazing!<\/p>\n

UF:<\/strong> Why so many shows?<\/p>\n

JB:<\/strong> It’s a great way to connect on a very real level with our customers.\u00a0We’re keen to show that Auto Finesse is a down-to-earth product aimed at everyday people who love their cars. Getting out and meeting the public, answering their questions and helping them with advice on their various car care challenges\u00a0is a great way of doing that.<\/p>\n

UF:<\/strong> You promote the fact that Auto Finesse products are ‘by detailers, for detailers’: how did that come about?<\/p>\n

JB:<\/strong> Well originally that’s where it all started. I was a detailer from the age of 17 and spent many years using various products, seeing what worked and what didn’t. Eleven years later I decided to launch my own product line and so when I did, it came from experience. As a result Auto Finesse products have been formulated from a detailer’s perspective. We truly understand what detailers want: easy to use products that work! For that reason they’re also perfect for the avid car care enthusiast. So our range is available in various sizes, from 250ml to 5 litre containers so we really can cater for everyone.<\/p>\n

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UF:<\/strong> You’ve also introduced the Revitalise Kit<\/a> – tell us a bit about that.<\/p>\n

JB:<\/strong> That was born out of all the questions that come about when enthusiasts want to machine polish their car, but don’t know where to start. There’s a lot of information out there on the various forms and a lot of it is good, but there’s just so much of it. Machine polishing can get quite tricky so we thought we’d formulate a range that even the most inexperienced enthusiast could use and get brilliant results. So that’s what we did! It’s a three-step system of pads and products, colour-coded and numbered to make it easy to follow, that allows you to compound, polish and refine your paintwork using a DA polisher. It’s suitable for all paint finishes (except satin of course!), so customers don’t have to worry about whether their paint is hard, soft or intermediate. They can just pick up the system and go!<\/p>\n

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