{"id":20133,"date":"2019-11-15T09:27:29","date_gmt":"2019-11-15T09:27:29","guid":{"rendered":"https:\/\/www.theultimatefinish.co.uk\/car-care-blog\/?p=20133"},"modified":"2024-04-04T08:01:01","modified_gmt":"2024-04-04T07:01:01","slug":"sansom-launches-on-ultimate-finish","status":"publish","type":"post","link":"https:\/\/www.theultimatefinish.co.uk\/car-care-blog\/accessories\/sansom-launches-on-ultimate-finish\/","title":{"rendered":"SANSOM launches on Ultimate Finish"},"content":{"rendered":"\n

The immediate reaction upon seeing a new detailing brand launch onto the market (a modestly priced one at that) may be to dismiss it, completely. If it’s cheap and produced for the mass market, how can it stand toe to toe with the big detailing hitters? Quite often, this can be the case. But with SANSOM, things are quite different.<\/p>\n\n\n\n

\"SANSOM\"<\/a><\/figure>\n\n\n\n

The Chemist Behind The Creation<\/h3>\n\n\n\n

Creator and founder, Sam Hogan, paid us a visit at our Brands Hatch Studio to tell us what his new SANSOM brand was all about. His visit was refreshing and for several reasons. Instead of rolling up in a suit with a fistful of brochures to market to us, he instead, rolled up his sleeves and insisted on showing us what his box full of products could do. His confidence in what he had developed was undoubtedly clear. <\/p>\n\n\n\n

With his chemistry background, Sam is well tuned in to the industry and is close to key names involved with established brands. So, after several conversations and insights gained (including many light bulb moments), the conception of the SANSOM brand landed. <\/p>\n\n\n\n

\u201cI have a background in building a car care brand from nothing to something substantial, but I was always embarrassed by the products because they were frankly, mediocre. I knew we could do better but working in that corporate environment holds you back \u2013 it\u2019s always about chasing the profit which means lowest cost and highest selling price. <\/em><\/strong> So, I decided to leave and start again but this time to do things properly \u2013 to build a product range from the ground up, using the best ingredients and innovation. Something I could really be proud of. I immersed myself in the world of detailing, worked out what was going on and started formulating\u201d<\/em><\/strong>. \u2013 <\/strong>Sam Hogan, Founder, SANSOM<\/em><\/p><\/blockquote>\n\n\n\n

One For All & All For One <\/h3>\n\n\n\n

Sam teamed up with several heavy hitters in the UK\ndetailing scene and worked with them for 18 months refining the usability and\nperformance of the products. <\/p>\n\n\n\n

\u201cThe idea was to create a maintenance range for people at home to quickly and easily clean, shine and protect their car. Something for people new to detailing – forgiving products with an easy process. Affordable and accessible. But I wanted the products to be good enough to pass the test of pro-detailers. So I went to a few top guys and asked for their help in testing, refining and validating the range. And at the end of it, I found the pro\u2019s rated the products highly enough that they wanted to use them too\u201d<\/em><\/strong>. \u2013 <\/strong>Sam Hogan, Founder, SANSOM<\/em> <\/p><\/blockquote>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

“Every brand has one or two signature products that we\u2019d recommend but there\u2019s not one brand that covered all bases”. \u2013 <\/strong>Sam Hogan, Founder, SANSOM <\/em><\/p><\/blockquote>\n\n\n\n

\"SANSOM\"<\/a><\/figure>\n\n\n\n

Crafted by professionals, trusted by enthusiasts, but suitable for anyone who wants to keep their car looking its best. <\/em><\/strong><\/p><\/blockquote>\n\n\n\n

The end result from SANSOM is a selection of products which will not overwhelm a potential buyer. Nor will the application methods required cause confusion. But, at the same time, there is no reason a professional should turn their nose up, not by any means.
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\"Voodoo\"<\/a><\/figure>\n\n\n\n