Have just used this product for the first time. Despite the car being just 3 months old and just cleaned I was amazed by how much grime came off the plastic trim even white residue left by poor final prep by the dealership was easily removed. It is easy to apply with a micro fibre pad just rub on and leave to dry which is only a few seconds and it leaves a soft sheen not a false gloss. Cannot comment on the longevity of the product yet but with the ease of application it doesn't really matter !! Try this it really does work !!