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Ultimate Finish Cookies Policy

What is in a cookie?

A cookie is a simple text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.

What do they do?

Most websites you visit will use cookies in order to improve your user experience by enabling that website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’).

Cookies do lots of different jobs, like letting you navigate between pages efficiently, storing your preferences, and generally improving your experience of a website. Cookies make the interaction between you and the website faster and easier. If a website doesn't use cookies, it will think you are a new visitor every time you move to a new page on the site – for example, when you enter your login details and move to another page it won’t recognise you and it won’t be able to keep you logged in.

Cookies may be set by the website you are visiting (‘first party cookies’) or they may be set by other websites who run content on the page you are viewing (‘third party cookies’). Find out more.

Cookies used on the Ultimate Finish website

Here is a list of cookies that may be sent to your computer or hand-held device when browsing the Ultimate Finish site.

Geo Targeting

Geo Targeting cookies are used to display appropriate contact information based on the visitor's location.

  • BoilerPlateCookie:email
  • BoilerPlateCookie:city
  • TelephoneCookie

Google Analytics

Ultimate Finish use these cookies to see how many visitors use the website and which pages they view. This information helps to make the website easy to use and relevant.

  • __utma
  • __utmb
  • __utmc
  • __utmz

Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

  • F24_autoID
  • F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

The information stored by Force24 cookies remains anonymous until:

  • Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
  • A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Other Tracking

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

Device & browser type and open statistics All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.

Third party cookies

Occasionally Ultimate Finish embeds content from other sites such as YouTube, and these sites may set their own cookies. We have no control over these, but each of the sites will have their own cookie policy, or alternatively you can use the instructions below to block or remove these cookies.

How to manage cookies

If you would like to restrict, block or delete cookies from Ultimate Finish or indeed any other website, you can use your web browser to do this. Each browser is different so check the 'Help' menu of your particular browser to learn how to change your cookie preferences.

Further information about cookies

If you wish to learn more about cookies in general and how to manage them, visit www.allaboutcookies.org.