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Soft99 was established in Japan in 1954, and initially it was in the business of producing car waxes. However, it has since established itself as a leader in the field of car care innovation, first with the innovative but excellent Glaco rain repellent range.

They, packaging has flamboyant stripes, vivid colours, and cluttered style. All the goods have a certain charm about them that makes me think of those things. With a crazy and chaotic array of colour schemes and Japanese calligraphy, all wrapped in a reassuringly strong and squidgy plastic bottle, the packaging is particularly adorable, and this shampoo is no exception. The shampoo comes in a bottle that is as charming as the package itself.